Brand Effect and Unexpected Incidents via Marketing

碩士 === 南華大學 === 美學與視覺藝術學系碩士班 === 97 ===   In the time of striving for better quality, people are drawn by products of many famous brands. Recently every business had emphasis on the establishment of its label and the marketing.      The Labeling is the base of each firm to build its image and its re...

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Bibliographic Details
Main Authors: Hsin-tang Chuang, 莊信棠
Other Authors: Chieh-hsiang Wu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/94436024863179186916