Brand Effect and Unexpected Incidents via Marketing

• Main Authors: Hsin-tang Chuang, 莊信棠
• Other Authors: Chieh-hsiang Wu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/94436024863179186916

碩士 === 南華大學 === 美學與視覺藝術學系碩士班 === 97 === 　　In the time of striving for better quality, people are drawn by products of many famous brands. Recently every business had emphasis on the establishment of its label and the marketing. 　　 　　The Labeling is the base of each firm to build its image and its reputation, which has given the firm and its products personalities, cultural characteristics and other meanings. Huge amount of advertisements and marketing procedures had made many famous brands. We want to know that: Does every brand come from marketing?! Does the consumer activate his consumption action by the media?! Or if there any unexpected incident?! 　　 　　This article is based on the consumption of famous brand goods, by observing the behaviors of our objects such as "follow-up purchase" and "line-up purchase", to discuss the sudden changing of demand-supply process: a. if there''s any rule in marketing? B. Is it a marketing incident that people are crazy for certain product? This article compares the marketing technique and the sales legend to see if there''s any corresponding relation. 　　 　　This article also discusses the experience-economy formed by label and its legacy, how the label becomes famous brand and its consumption psychology social phenomenon. And to analysis the process of demanding and needing for esthetics in modern society and economy by discuss the "label effect" and "marketing incident".