A Study of Brand Archetype of Indie Music

碩士 === 國立宜蘭大學 === 經營管理研究所碩士班 === 97 === In recent years, the "Indie music" has deeply influence on the lives of young people in Taiwan. There are more than 100,000 people participate Formoz Festival and Spring Scream every year. Furthermore, the audience of Hohaiyan Rock Festival were eve...

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Bibliographic Details
Main Authors: Guang-Bin Chen, 陳光斌
Other Authors: Ming-Ta Tsai
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/91154502546166820066