Relationship between Market Segmentation and Customer Loyalty：An Empirical Study of Yamazaki and Mister Donut
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === This study aimed to understand the characteristics, benefit sought, and food-related lifestyle of Yamazaki’s and Mister Donut’s customers, and the relationships between customer loyalty and different segmented groups. This study used accidental sampling to collec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84139512102550064404 |