Relationship between Market Segmentation and Customer Loyalty:An Empirical Study of Yamazaki and Mister Donut

碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === This study aimed to understand the characteristics, benefit sought, and food-related lifestyle of Yamazaki’s and Mister Donut’s customers, and the relationships between customer loyalty and different segmented groups. This study used accidental sampling to collec...

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Bibliographic Details
Main Authors: Hsing Yeh, 葉馨
Other Authors: 林宜親
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/84139512102550064404

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