A Study of Consumer Behavior for Tea Drinks:Using Kaohsiung Junior High School Students as an Example
碩士 === 高雄餐旅學院 === 餐旅管理研究所在職專班 === 97 === This study utilized the Theory of Planned Behavior （Ajzen, 1985）to analyze adolescent behavior for tea drinks. Data were collected from a sample of 640 Kaohsiung junior high school students. Results revealed that the majority of respondents’ average weekly po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40134198345821128203 |