The Impact of Brand Personality and Self-Congruity on Brand Loyalty－A Study of International Chain Restaurants
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === Brand is the most important foundation for sustainable development of the enterprise. Nowadays, business environment for International Chain Restaurants is extremely competitive and changeable. In order to keep sustainable and superior Brand Loyalty of customers,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32664712037088677156 |