The Study of Brand Valuation in Hospitality Industry by EVA Model and Grey Relation - A Case of Ambassador Hotel
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === Taiwan’s new government set that allows Chinese tourists to make sightseeing trips to Taiwan as one of the main policies to revive economy. For operators, before promoting brand awareness and increasing the market share, they should understand their brand value f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33748990274064114879 |