Effects of Travel Motivations of B& B Tourists and B& B Image on Repurchase Intention: Using B & B at Kenting Area as an Example
碩士 === 高雄餐旅學院 === 餐旅管理研究所 === 97 === The purposes of this research were to understand the travel motivations of B & B tourists, and to examine the influences of travel motivations and B & B image on repurchase intention. Accidental samples were collected from tourists who had lodged at B &am...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44728483516808725424 |