A Study on the Impact of Consumers’Perceived Control and Perceived Risk to Innovation Resistance (A case study: Q-Shop)

碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 97 === Recently, service industry is flourishing, environment and the demand of consumer change, thus distribution industry face with intensive market competition. Meanwhile, confronted with globalization and the renovation of technology, it is very essential for...

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Bibliographic Details
Main Authors: Tzu-Fen Chang, 張慈芬
Other Authors: Fu-yung Kuan
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/54830556613821749092