The Influences of Format and Screen Size on Mobile Advertising Effects
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 97 === Because of the advancement of mobile technology, mobile phones do not only serve as tools for communication, but also become new media. Mobile advertising also is considered one of the most promising potential commerce applications of the future. The purposes...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/57604103164329613459 |