Examining the effect of market orientation and communication form on retail service brand equity
博士 === 國立高雄第一科技大學 === 管理研究所 === 97 === Retail service brands as a powerful differentiate identity in retail landscape. This study draws the parallels between communication theory and brand theory and uses three key points at which the two disciplines intersect to develop a communication-based brandi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58357405135606337534 |