The Impact of Fits Among Customer Value-CSR Event, Nonprofit-Profit Organizations, and Customer-Corporation Identification on Brand Attitudes
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 97 === A social alliance is a strategically cooperative relationship between a company and a nonprofit organization to encompass a close, mutually beneficial, long-term partnership. The is design is to drive the public focus on a social issue. Past researches on soc...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14617335410202182601 |