An Investigation of Consumers'' Purchasing Willingness to the Advertisement Appeal of Vitural Channel.
碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 97 === No matter at any age, when your world connect with internet, extend the field of vision meanwhile connect to the track of world brains. Virtual world is also consumer’s real world. From the point of view of integrated marketing, we adopt strategy planning t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93567304720250465843 |