The Impact of the Management and Employment of Collective Investment Trust Fund on the Wealth Management Business of Commercial Banks: A Case Study of the Bank’s Marketing Strategies
碩士 === 國立高雄第一科技大學 === 金融營運所 === 97 === ABSTRACT The thesis aims to establish the marketing strategies of the collective investment trust fund for the case bank, as follows: 1. The case bank should adopt the differentiation strategy of the product performance and professional service. In this way, it...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56755107021645411575 |