The Effects of Loyalty Program on Share of Wallet-Attitudinal Loyalty as the Moderating Variable
碩士 === 國立高雄第一科技大學 === 金融營運所 === 97 === My investigation focus on whether the loyalty programs have impact on share of wallet or not in credit card market. The success of loyalty programs should be in accordance with the design of the credit card promotion activities which were attractive and in line...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33299075921291724168 |