Developing Experiential Marketing Strategy with Fuzzy QFD Model
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === Recently, experiece has seen as the fourth offering after commodities, goods, and service. No matter in what industry, they will discover that the next competitive battleground lies in staging experiences. Past research focused on relations between customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91560266652278563418 |