Customers'' acceptance of RFID in The Retail Stores-An Exploratory Study

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === After the employment of Wal-Mart and the US Department of Defense, the Radio Frequency Identification (RFID) technology becomes one of the top 10 important ITs in the 21st century. However, RFID opens a Pandora’s Box of information privacy and security issue...

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Bibliographic Details
Main Authors: Lin-Fen Chuang, 莊琳芬
Other Authors: Hsiao-ping Yeh
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/89074034913695624208