The Effects of Perceived Service Quality and Perceived Relationship Quality on Customer Switching Intention-The Case of Internet Banking
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === With the development of information technology and popularity of internet, domestic banks have established internet banking to respond to the trend of electronic commerce and provide customers with more convenient and efficient banking services. Internet ban...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10778568658881928869 |