The Influence of Product Display and Price on Consumer Heuristics
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === “Brand name-quality schema” and “Price-quality schema” are two major reasons that lead to consumer heuristic. The information of price and brand name are very important factors to judge quality. Although both schemas reduce the judgment power of quality, the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30401598331679087119 |