An exploration of the relationships between brand loyalty, brand awareness, service quality and repurchase intention- An example of 3C electronics product
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 97 === ABSTRACT Taiwan plays an important role in the worldwide market of the 3C electronics products, but over the past decade, due to the bottleneck of industrial development and non-economic factors, the economic growth is not expected. With the rapidly glo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11480381069669886027 |