A Study of the Relationships among Endorser's Credibility, Perception of the Product and Purchase Intentions – Take Chien-Ming Wang as An Example
碩士 === 國立高雄師範大學 === 體育學系 === 97 === The purpose of this study was to take Chien-ming Wang as an example to find out the consumers’ characteristics, discrepancies, and relationships among endorser’s credibility, perception of the product and their purchase intentions. In this study, the questionnaire...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75qp6w |