The Study of the Influence of Private Brand of Retailer on Consumer’s Purchase Intentions
碩士 === 國立屏東商業技術學院 === 經營管理研究所 === 97 === When the whole world economy is slow and prices of commodities rise, the consumers are quite sensitive to the price. In this economic situation, the retailer promoting “the above the price in value” of private brand products is tallying with populace's a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69925325638489440389 |