Marketing Strategies for Functional Food Using Lifestyle as Segmentation Variables
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 97 === Aging population are faster today, the concept of healthy has been noted by human, functional food industry has also been advocated by government. This study attempted to offer a marketing strategy suggestions from the result of using lifestyle variable to b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83138825848819605091 |