The Influence of Discount Level, Framing Effects, and Time-limited Promotion on Product Evaluation and Purchase Intentions
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 97 === The vigorous development of the Internet has prompted the trend of E-shops. Consumers also benefit from the conveniences brought by progressive online shopping environment. Under the advantage of cost saving from non-physical channel, E-shops can use multipl...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/92770751998698645843 |