The Influence of Original Country Effect and Life Style on Purchase Intention

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 97 === With the development of globalization, most enterprises already have adopted new operation model, which leads the majority of international brand run the whole procedures, including design, manufacturing and marketing. This means that the enterprise keeps it...

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Bibliographic Details
Main Authors: Po-Chien Shen, 沈伯謙
Other Authors: Chi-Hsing Tseng
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/00528406166816223503