Brand association and destination image effects on intention to visit: The case of 2009 Kaohsiung World Games
碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Destination and special events are separate brands and they should have separate brand equity. In recent years, how destination brand incorporates special event’s brand to an overall destination brand development strategy were widely discussed, however, in Taiwa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/17434401097361458510 |