Application of ZMET to explore consumers’ brand perceptions of destination and special event: The case of Kaohsiung and the 2009 World Games
碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === In recent years, special events and destination were widely but often separately discussed in place marketing literature. As destination and special events are independent brands, it is strategically essential to consider how to incorporate both brands properly...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98428644330039836028 |