The Research of Building the Theoretical Framework of Brand Extension Strategy Based on the Perspective of Aesthetics -Examples from Fashion Industry
碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Today’s market had changed from originally monopolistic to pluralistic, and then the company reinforces its profit by using brand extension strategies. Owing to the change of consumer pattern, the consumer purchased behavior of sensibleness is turned into sensor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74005028470963297429 |