The Research of Building the Theoretical Framework of Brand Extension Strategy Based on the Perspective of Aesthetics -Examples from Fashion Industry

碩士 === 國立屏東科技大學 === 企業管理系所 === 97 === Today’s market had changed from originally monopolistic to pluralistic, and then the company reinforces its profit by using brand extension strategies. Owing to the change of consumer pattern, the consumer purchased behavior of sensibleness is turned into sensor...

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Bibliographic Details
Main Authors: Yang,Ya-Chun, 楊雅淳
Other Authors: Tsai,Chen-Wei
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/74005028470963297429