The Perceived Impact of the Taipei-Yilan Highway on the Home-Stay Business: An Application of the Zaltman Metaphor Elicitation Technique
碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === The operation of Taipei-Yilan Highway successfully decline the time and distance to connect the north Taiwan, but the also reduce demand of lodging and influence the home-stay industry. This study uses the Zaltman Metaphor Elicitation Technique (ZMET) to discov...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03205641556312774466 |