The Study on Consumer Behavior and Marketing Strategies of Food and Beverage Product in Leisure Farm ─The Case Based on Hualien County
碩士 === 國立屏東科技大學 === 農企業管理系所 === 97 === This study is about leisure farm’s food and beverage products of consumer behaviour and strategy analysis of marketing, which adopt questionnaire surveys. The ways we used descriptive analysis, reliability analysis, One-Way ANOVA, one sample t test, and cluster...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70925655888766225214 |