Do Heroes matter? CEO celebrity effects on Employer Brand: An exploratory analysis
碩士 === 國立中山大學 === 人力資源管理研究所 === 97 === Current study is based on literature of Employer Brand studies. This research is conducted by implementing questionnaire. By using “the most admired entrepreneur” from a renowned, quality business magazine in Taiwan, author has looked into the perception of col...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j4yh28 |