The Study of Advertising Communication Effects on TV Power Keyword
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === Through the collaboration between internet and conventional media, Power Keyword has become a new fashion in advertising industry last year, which appears at newspaper ads, magazine ads, TV commercials, or even outdoors. Among all mediums, TV has the strongest...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c9qagj |