The Effects of Package Design and Brand Image on Consumers’ Purchase Intention － Packaged Tea as an Example
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === The latest data reveals, in 2008, the total market value of tea beverage in Taiwan exceeded 20 billion NT dollars. Because the tea beverage market is extremely large, there are dozens of brands in the market. When a customer wants to choose a product from kinds...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82x4p8 |