The competitive analysis of Toyota Multi-Purpose Vehicle (MPV) – based on Toyota WISH

碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === The lifestyles and demands of automobiles for some auto consumers have changed significantly in recent years. There are more auto consumers who prefer purchasing larger vehicles with more interior space and capacity. To satisfy these auto consumers’ needs and w...

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Bibliographic Details
Main Authors: Chun-ming Wei, 魏君名
Other Authors: Tai-Hwa Chow
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/h7hzyy