The Effect of Country-of-Origin Image and Product Knowledge on Consumer''s Purchase Intention: An Example of Cosmeceutical
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === Modern people pursue skin beauty no longer stays at the stage of basic skin maintenance. Some of them turn to the assist of cosmetic surgery, but some choose to use low-risk and good-effect cosmeceuticals. Recently, the fast growth of beauty care market scale...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52eym5 |