Research on Product Identity and Brand Equity – The Case of Apple Inc.
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === Firms invested numerous resources in enhancing brand equity. The overall efforts in enhancing design, researching, manufacturing, marketing mix, quality, customer satisfaction, etc are all necessary conditions needed for a firm to enhance its brand equity. Amon...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uwy9zk |