A study on effects of redemption situations in frequency promotion on consumers’ emotion and attitude towards store.
碩士 === 國立中山大學 === 企業管理學系研究所 === 97 === From recent year(2008), restaurant, retailing, credit card services industry have began focusing on frequency reward promotion activity to increase business and customers’ loyalty. How do consumers like the activities? Actually, not all customers can be rewarde...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2p849n |