The Impacts of Advertising and Research and Development on Risks:The Difference between Higher-Risk Firms and Lower-Risk Firms
碩士 === 國立中山大學 === 財務管理學系研究所 === 97 === We investigate the relationship between advertising and research and development (R&D) expenditures with the firm’s systematic and unsystematic risks. Our data covers from January 1981 to December 2007 with more than two thousand publicly listed firms in th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r27h2f |