Communicative Effects of Celebrity-Past as Endorser in Advertisement:An Experimental Study with Moderator Variable of Product Category
碩士 === 國立中山大學 === 國際經營管理碩士班 === 97 === Celebrity as endorser is one of the important facilitators in advertising activities. Most of the extant master theses on advertising endorsement have focused on the present celebrity people. Seldom did they study intensely the communicative effects of celebri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bw78sb |