The study Taiwan International Orchid Show based on integrated Marketing Communication、Placement Marketing
碩士 === 國立中山大學 === 傳播管理研究所 === 97 === Abstract Festivals in local tourist activities are short-term and intensive, high frequency change, those characteristics also make the sponsors and tourists communicated more urgent. Taiwanese leisure time significantly increase since the two-day weekend policy...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u5zxqx |