A Study on the Consumer Attitudes Toward Location-based Mobile Advertising
碩士 === 國立中山大學 === 傳播管理研究所 === 97 === The location-based advertising utilizes location-tracking technology to provide users commercial information according to the locations of their mobile devices. This study discussed impact factors on audience’s attitudes toward the location-based advertising. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ma7jr |