A Study on Relation between Experiential Marketing, Computer-Mediated Communication and Enhancing Aesthetics Culture
碩士 === 國立中山大學 === 傳播管理研究所 === 97 === Nowadays experience marketing is the most common strategy to promote. Cultural- based activities in Kaohsiung is one of the examples to use such strategy. Culture is far more powerful than economy and politics. The influence by art and culture activities is direc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yv9a4z |