The Marketing Management of Online Bookstores：A Case Study of Books
碩士 === 國立中山大學 === 資訊管理學系研究所 === 97 === Books and magazines are the two most popular merchandises traded through e-Commerce. This thesis is a case study of the largest online bookstore “Books.com.tw” in Taiwan. It was founded in 1995 and was the first online bookstore for Chinese Internet customers....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3kuabn |