Online Group-Buying Join Intention in Virtual Community
碩士 === 國立中山大學 === 資訊管理學系研究所 === 97 === With the rapid growth of virtual communities, more and more group-buying are now held within the communities. However, no study discusses the effect of virtual communities on group-buying. Comparing to other transaction modes, it is easier for consumers to aggr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/aw5asx |