The Impacts of Internal Marketing Mechanism on Employees’Job Satisfaction - The Mediating Effects of Organizational Commitment

碩士 === 國立臺北商業技術學院 === 商學研究所 === 97 === Presently, the banking industry is facing drastic environmental change, developing towards a more professional, international market with diversified products and services in order to fulfill the needs of consumers. Thus, the banking industry must be innovative...

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Bibliographic Details
Main Author: 陳志敏
Other Authors: 李文瑞
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/68075827783276944822