The Influence of Adcopy and Information Presentation on the Effects of Advertising
碩士 === 國立臺北商業技術學院 === 商學研究所 === 97 === Internet advertising with its minium cost and the maxium customers become widely used at present. The adcopy is the most usful tools for Internet users to search for a specific message. The aim of this study is to find the characteristics of the adwords with...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51005035799044092827 |