Effects of Extreme-Priced Products on Consumer Reservation Prices
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 97 === Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the custo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16777509339382530252 |