Effects of Extreme-Priced Products on Consumer Reservation Prices
碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 97 === Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the custo...
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ndltd-TW-097NTCP51630182015-11-16T16:09:07Z http://ndltd.ncl.edu.tw/handle/16777509339382530252 Effects of Extreme-Priced Products on Consumer Reservation Prices 產品極端價格對顧客保留價格的影響 Wan-Ting Shih 施婉婷 碩士 國立體育大學 休閒產業經營學系碩士班 97 Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the customer’s reservation price. The results show :1. The difference of reservation price among three feature relatedness groups are significant in both tangible and intangible product. 2. The influence of category relatedness to reservation price is significantly only in tangible product and female customer. 3. Contiguity will enhance the relationship between feature relatedness and the reservation price. Jun-Ren Wang 王俊人 2009 學位論文 ; thesis 74 zh-TW |
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碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 97 === Base on the accessibility-diagnosticity formulation proposed by Feldman and Lynch (1988) and the feature similarity model proposed by Tversky (1977), the main purpose of this study is to explore that how extreme price present in the catalogue affect the customer’s reservation price.
The results show :1. The difference of reservation price among three feature relatedness groups are significant in both tangible and intangible product. 2. The influence of category relatedness to reservation price is significantly only in tangible product and female customer. 3. Contiguity will enhance the relationship between feature relatedness and the reservation price.
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author2 |
Jun-Ren Wang |
author_facet |
Jun-Ren Wang Wan-Ting Shih 施婉婷 |
author |
Wan-Ting Shih 施婉婷 |
spellingShingle |
Wan-Ting Shih 施婉婷 Effects of Extreme-Priced Products on Consumer Reservation Prices |
author_sort |
Wan-Ting Shih |
title |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_short |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_full |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_fullStr |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_full_unstemmed |
Effects of Extreme-Priced Products on Consumer Reservation Prices |
title_sort |
effects of extreme-priced products on consumer reservation prices |
publishDate |
2009 |
url |
http://ndltd.ncl.edu.tw/handle/16777509339382530252 |
work_keys_str_mv |
AT wantingshih effectsofextremepricedproductsonconsumerreservationprices AT shīwǎntíng effectsofextremepricedproductsonconsumerreservationprices AT wantingshih chǎnpǐnjíduānjiàgéduìgùkèbǎoliújiàgédeyǐngxiǎng AT shīwǎntíng chǎnpǐnjíduānjiàgéduìgùkèbǎoliújiàgédeyǐngxiǎng |
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