The Studies of the Current Operation Status of Sport Marketing Company in Taiwan –A Case Study of BROS Sports Marketing

碩士 === 國立體育大學 === 體育推廣學系碩士班 === 97 === The qualitative approach was applied in this study where the BROS Sports Marketing was chosen as the main research object, based on two theories which are competency of industry environment and aspect of strategy. The manager and members of BROS Sports Marketin...

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Bibliographic Details
Main Authors: I-Chin Han, 韓依瑾
Other Authors: Yung-Wang Huang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/42382096136857419826